Hoch-Zeit


"Because of the holidays, time is no longer a series of fleeting, hurried moments. When people celebrate a festival, they begehen a space and stay in it. Celebrating is the opposite of passing. Nothing goes away in a holiday celebration. In this sense, the moment of celebration is eternal."                                                   
                                                                                                                                                                                                                                                                                ---- Byung-Chul Han


 



Nowadays, we live in an age without festivals. What is a festival?

Consumerism has alienated traditional festivals and made them a new way of life. Our life is filled with goods, goods from the window, from the shopping site extended to the city sky.

I constructed a first-person narrative 3D animation to tell the contemporary young people's thinking and criticism of the concept of festivals after the rapid transformation of the media.





Narrator’s Room: 
My own bedroom as a reference, 3d modeled

Scene #1:
The platform trains algorithms through users to generate higher returns.
In rows of neatly arranged dormant pods, users aimlessly and mechanically swipe their phones, and the energy they generate is transmitted to the huge algorithmic brain in the center through a maze of wires.

Scene #2:
In a transparent department store, the inside is filled with customers. The customer is transparent, as if all information is visible. Giant eyes are scanning, analyzing, all the time.

Scene #3:
The everyday world has been replaced by commercialization. The goods piled up into a huge tower, spreading across the sky, filling all the gaps. The goods occupied the sky and the ground, and they aroused some impulse and desire, which burst forth in the city.



Storyboard


The everyday world has been replaced by commercialization. The goods piled up into a huge tower, spreading across the sky, filling all the gaps. The goods occupied the sky and the ground, and they aroused some impulse and desire, which burst forth in the city.


Observe commercial festivals from a first-person perspective in a room, in an atmosphere of commercial isolation. Through the window, watch the scene formed by the concept of the modern festival. Present the perspective as a consumer in the form of a self-statement.